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The pressures of being an influencer

My Interview with TheCity.ie, speaking about ‘the pressures of being an influencer’. I open up about how I started blogging without knowing it would become more than a hobby, How blogging made me a confident person and how it taught me to stop caring what people think! I also express my opinion on #Sp content

The City

Influencer.  It seems to be the term of the moment.  

This single word is usually always followed by the same question; what the hell is an influencer?

To put it simply, an influencer is a social media user who has an influence over a large number of followers.

There are fashion influencers, beauty influencers, fitness influencers, and so on.  You name it, someone is trying to influence it.  

These influencers are often sponsored by large companies to promote their products to followers.  Some of Ireland’s most successful influencers include Suzanne Jackson (So Sue Me), Pippa O’Connor Ormond, and Rob Lipsett.

Emma Doyle is a 21 year old fashion design student from Dublin who is trying to make her mark as a social media influencer in a saturated market.  

Emma 1 Emma Doyle, a rising star in social influencers

“I started my blog the summer after I finished school in…

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British Fashion Awards 2014 🌟

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The British Fashion Awards were on the 1st Of December at the London Coliseum!

Alexander McQueen won Red Carpet Designer, Cara Delevingne won British Model of 2014, Louis Vuitton won Creative Campaign and Simone Rocha won New Establishment Designer and Emma Watson won the British Style Award to name just a few of the awards!

Here are my favourite looks from the event:

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Cara Delevinge in Burberry

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Ella Eyre in River Island

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Ellie Goulding in Roland Mouret

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Alexa Chung in Emilia Wickstead

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Joan Smalls in Tom Ford

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Karlie Kloss in Nicholas Oakwell Couture

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Mollie King in Patricia Bonaldi

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Naomi Campbell in Alexander mcQueen

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Olivia Palermo in Emilia Wickstead

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Poppy Delevingne in Topshop

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Rita Ora in Tom Ford